Maureen Scanlon walked in the Rays of Hope: Walk Towards the Cure of Breast Cancer, held October 26, in Springfield Mass. She joined her friend, lettering artist Mary Lawler, captain of the 7-member team “The Queen’s Council”, to raise almost $2,000. 15,000 women and men participated in this annual event, sponsored by Baystate Health Systems. Pledges are still being counted, but conservative numbers indicate that they raised over $725,000. Bidwell ID was one of Maureen’s many generous sponsors.

Bidwell ID is excited to announce our new account executive Ed Latour. Ed comes to us from the United Way of Pioneer Valley. He earned his chops in account management at David Wilson Associates in Boston, and Masterminds Advertising in Atlantic City. He has a penchant for neckties, and is deathly afraid of frogs.

Bidwell ID launches the new Mass Humanities brand. Previously known as the Massachusetts Foundation for the Humanities, Bidwell ID developed the new identity and Web site. Elements of the logo represent the dawning of a new day for those who partake of the public humanities programs. Check out Mass Humanities, and their new Web site at: masshumanities.org

Second in our series of online shorts for our friends at Surly Brewing.