Queen Editor Rachel Morton <www.rachelmorton.com> and Queen Art Director Lilly Pereira celebrate 5 Gold CASE awards for Emma, the alumnae magazine for Emma Willard School. Most exciting is the Grand Gold–the equivalent to “Best in Show!” The biggest thanks is reserved for the people at Emma Willard–Head of School Trudy Hall, Christine Hoek, Sandy Seplowe, and Susan Geary–who trusted us to create a memorable magazine for this outstanding community of women. Listed are the specific awards:
• Independent School Periodicals (Grand Gold)
• Independent School Magazines (Gold)
• Best Articles of the Year: Independent Schools (Gold)
• Magazine Publishing Improvement (Gold)
• Excellence in Design: Covers (Gold)

Ed is the latest Bidwell ID employee to get his motorcycle license. He follows in the footsteps of John, Todd, and Alex, although rumor has it that Maureen’s ridden at a higher speed on a motorcycle than any of us. Truth is, family life (and common sense) have squelched everybody else’s riding, so the rest of us now live vicariously through Ed. Ride hard. Be safe.

We just want to say one word to our spring semester marketing intern Martin Thompson: congratulations! Martin graduated from American International College on May 17, with a bachelor’s in marketing. Graduation brought him extra attention, with Bidwell ID’s sponsorship placed proudly (and bravely) on his mortarboard. He managed to get it on screen while receiving his diploma–talk about ad placement. Actually, we just want to say six other words: Thanks for being an outstanding intern. This fall, Martin is heading right back to the books: he’s enrolled at AIC to pursue an MBA in marketing.

Synaptic Branding:
Where Branding and Marketing Collide with the Mind

John’s brain is always working, even while he’s falling asleep. Just ask his wife, Kris, who has to listen to those pre-slumber ramblings. At her suggestion, he’s turned those thoughts–often about the quirks of human behavior–into a blog. View here

Alex Simon has worked in the Big Apple and London, and is now back in his hometown of Northampton and with Bidwell ID as our Account Planner. Give him a hearty Pioneer Valley “it’s about time you came back” welcome. Check out his bio. When not in the office, Alex is tending to his lovely family and doing marketing consulting with his own firm, LogicTrail.