[wit]ness

10.13.09

WIT magazine

Wentworth Institute of Technology launches their new WIT magazine. Bidwell ID did a full redesign and reorganization of the Wentworth alumni magazine with the goal of producing a publication that fosters alum pride and is a “coffee table piece.” We think it passes the coffee table test, and we hope the Wentworth alumni will enjoy reading it as much as we enjoyed making it.

Don’t get Angry. Get Surly.

10.09.09

Get Surly

Looking for your favorite Surly Brew? Bidwell ID has built and launched a new location-based iPhone/iPod Touch app for Surly Brewing. Sorry, locations haven’t yet reached the East Coast, but you can pick up the app in the iTunes store. And you’ll be first in line to Get Surly!

ЛАСКАВО ПРОСИМО

10.01.09

Kosta

Meaning “Welcome,” to Bidwell ID’s marketing intern Konstantin Bolgov, another star student at the UMass Isenberg School of Management. Konstantin notes that he now has four homes: 1) the Ukraine, where many family members still live; 2) Worcester, MA, his States-side family homestead; 3) his Amherst apartment, and 4) Bidwell ID—at least for 3 days a week. In between traveling from one home to another, listening to techno music, and learning about marketing, Kosta finds his way to the slopes; skiing is his newest obsession.