John just returned from the Big Apple where he attended the Gauge conference, which covered Google Analytics, and  the Internet Marketing Conference. Twas the perfect venue for dining with folk from Google, getting the lowdown on Google’s new Analytics Premium, and sharing wine with the rock stars in online analytics (honestly, they exist)—a true inspiration. A big shout out to Google Analytics pros Alex Langshur and the guys from Cardinal Path for making it fun and insightful.

John, along with Emma Willard School Strategic Communications Director Megan Galbraith, will be presenting at this January’s CASE conference in NYC on the topic building a better school brand through repurposing, recycling, and reusing branding and marketing resources.

The Conway School recently launched their new website that also incorporates refined messaging and visual branding. We had a great time working on this—even with the compressed timeline! Kudos to The Conway School team for pulling it all together, and to partner Gravity Switch for working their WordPress magic.

For the second year, Bidwell ID was asked to create the graphics for the AIDS CARE Hampshire County Chocolate Dessert Buffet and Silent Auction. Support the cause while indulging your sweet tooth this November 20.

Congratulations to Emma Willard School for the launch of their new site, featuring “responsive web design” that reconfigures the site to any browser and device. Our redesign also incorporates our updated visual branding for the school. Big shout out to Schoolyard for development.