Bidwell ID

01.22.11

admin — Sun, 22 Jan 2012 19:25:46 +0000

John Bidwell to speak at the CASE District I & II Conference on Refining a Brand Through Repurposing, Recycling and Reuse.

The Care Center receives White House honor

admin — Fri, 04 Nov 2011 14:32:14 +0000

The Care Center, which provides classes for teenage mothers and helps them earn their high school equivalency diplomas and go to college, was one of 12 non-profits to win this year’s National Arts and Humanities Youth Program Award. Congratulations to Executive Director Anne Teschner and her team for this well-deserved recognition. Read more.

Analyze This

admin — Fri, 28 Oct 2011 13:16:59 +0000

John just returned from the Big Apple where he attended the Gauge conference, which covered Google Analytics, and the Internet Marketing Conference. Twas the perfect venue for dining with folk from Google, getting the lowdown on Google’s new Analytics Premium, and sharing wine with the rock stars in online analytics (honestly, they exist)—a true inspiration. A big shout out to Google Analytics pros Alex Langshur and the guys from Cardinal Path for making it fun and insightful.

Bidwell to Speak at CASE

admin — Wed, 26 Oct 2011 13:46:52 +0000

John, along with Emma Willard School Strategic Communications Director Megan Galbraith, will be presenting at this January’s CASE conference in NYC on the topic building a better school brand through repurposing, recycling, and reusing branding and marketing resources.

The Conway School Website Launch

admin — Fri, 21 Oct 2011 18:35:34 +0000

The Conway School recently launched their new website that also incorporates refined messaging and visual branding. We had a great time working on this—even with the compressed timeline! Kudos to The Conway School team for pulling it all together, and to partner Gravity Switch for working their WordPress magic.

AIDSCare, We Care

admin — Fri, 14 Oct 2011 14:24:18 +0000

For the second year, Bidwell ID was asked to create the graphics for the AIDS CARE Hampshire County Chocolate Dessert Buffet and Silent Auction. Support the cause while indulging your sweet tooth this November 20.

Emma Willard School Website Launch

admin — Wed, 12 Oct 2011 14:05:47 +0000

Congratulations to Emma Willard School for the launch of their new site, featuring “responsive web design” that reconfigures the site to any browser and device. Our redesign also incorporates our updated visual branding for the school. Big shout out to Schoolyard for development.

Colebrook Realty Web Launch

admin — Tue, 11 Oct 2011 15:10:55 +0000

A new Colebrook Realty site hits the webwaves with an improved user interface and look. Thanks to partner Knectar Design for backend development and Lynne Graves for photography.

EMA Dental Markets the Power of Smiles

admin — Fri, 07 Oct 2011 14:01:46 +0000

Bidwell ID is wrapping up one phase of a major marketing effort by EMA Dental. Our work began with research and a marketing communications plan, led to refined branding, and we’re now poised to launch a region-wide advertising campaign. Thanks to partner Janet Warren of Marcom Capital for help with research and planning.

Marlboro College Healthcare Marketing Course

admin — Wed, 05 Oct 2011 15:12:13 +0000

John recently finished teaching the summer class in healthcare marketing at the Marlboro College Graduate School in Brattleboro, VT. Thanks to guest speakers VP Lou Davis of Market Street Research, VP Suzanne Hendery of Baystate Health, Prof. Charles Schewe from the Isenberg School of Management, and Communications Director Kevin Robinson from Southwestern Vermont Health Care. And the biggest thanks to the dedicated and talented students.